When clients want us to create them a video they typically say they need a video but have no idea what they actually want to create. I typically ask them these 12 questions to determine if they are ready for us to create a video. If they do not have the answers to these questions I ask them to put some more thought into it and I am more than happy to help. Creating a video before having answers to these 12 questions are destined to be ineffective and ultimately a poo ROI. After answering these 12 questions we move to our next phase, budget and design. Here I provide clients with a few solutions that fit within their budget and are aligned with the objectives identified in the 12 questions below.

1. Why are you making the video? What’s the goal?
2. Who is your primary target audience?
3. What are you trying to say?
4. What is your proof? Do you need it?
5. Why should they care about it?
6. How long does it need to be?
7. Who should be in it?
8. Where will it be seen?
9. How are you going to drive viewers?
10. What do you want them to do?
11. How will you measure results?
12. When is who doing what?

For more information about our video marketing process and some of our previous projects, please check out our Video Marketing