An often overlooked but crucial aspect of starting a business is defining and developing your brand from the get-up. In the spirit of new beginnings, we have put together 3 essential steps of what to accomplish in order to kick-start your branding efforts.
BRAINSTORM WHAT YOUR BRAND STANDS FOR
- DEFINE YOUR BRAND’S MISSION – In 3 to 5 sentences, describe what your business hopes to accomplish for your customers and why. Every successful brand meets an ongoing need What customer need inspired you to start your company?
- DETERMINE YOUR TARGET AUDIENCE – Who is your average customer? Think about their lifestyle and habits. What are their hobbies? What defines their family life? Are they leaders, facilitators or followers?
- RECOGNIZE YOUR COMPETITIVE ADVANTAGE – What makes you different from your competitors?
If your business needs a fresh look, check out our brand identity package.