7 Social Media Mistakes Small Businesses Make
- Trying to use every social media network – There are so many social media networks out there: Facebook, Instagram, LinkedIN, Twitter and Pinterest, just to name a few. While you should consider several social sites, you shouldn’t use them all.
- Failing to identify a target audience – Not all social media users are exactly the same. It’s true that 59% of Facebook users are between the ages of 25 and 54, and that 71% of Pinterest users are female. But, those are very general statistics that you shouldn’t base your entire campaign on.
- Posting without a clear strategy – It’s far too easy to waste a lot of time posting entertaining things on social media that don’t help you reach your goals. Outline your social strategy and the type of content will help you reflect that.
- Posting too much or not enough – Unfortunately, there isn’t a magic number that will tell you exactly how often you should post to each of your social media accounts. There’s a lot of research about how often you should post to various social networks, which can give you some good starting points.
- Using social media as a one-way tool – The beauty of social media is that it allows for two-way conversations. If you use it as a one-way tool for pushing out messages, you are missing out on a lot of benefits.
- Ignoring other businesses and accounts – Don’t use social media in a bubble. Engage with other accounts by sharing their posts, commenting on their content, and even teaming up to tap into bigger audiences.
- Skipping analytics and measurements – It’s vital that you keep a close eye on things like followers, likes, clicks, sales, conversions, website visits and other measurements so you can adapt your social media marketing campaign and get even better results.