Create a memorable brand experience!
Heres a few ideas to get you thinking about the ways customers experience your brand.
-Refine your client onboarding process
-Add a special something to your packaging
-Make your payments easier for clients/customers
-Refine your offboarding process
-Check out your website and figure out if you can make it even easier for your visitors to find what they need
-Make sure your brand is consistent
-Check in with your social media accounts to see if they’re consistent with your website
-Review your website copy against the rest of your communications (email newsletters, social media…etc.)
-Send out a survey to your audience to see how you’re currently doing/where you can improve or what else they’d love to see from you
Brand experience as a whole is what matters most to your clients and customers. Going that extra step, even if it costs you a little more upfront, is what pays off in the long run. When people are willing to be an advocate for your brand simply because they loved their experiences with you, that’s way more valuable, in my opinion, than a lot of other marketing efforts.
If you need any help with your marketing strategy and would like to refine your processes and protocols to create a great brand experience simply schedule a call