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How to Create Engaging Emails

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Need to create engaging emails?  Here are a few items to consider to help you seduce and engage your audience.

CREATE A TOPIC – All content for your email blasts should be focused on a chosen topic, helping to keep the attention of your audience.  

KEEP IT 90/10 – You’ll want the newsletter to be 90% educational and 10% promotional.  It’s not about you, it’s about helping your audience solve their problem.

CREATE AN ENGAGING SUBJECT LINE – Don’t be boring.  Give your audience a reason to click. Offer incentive and grab their attention.

PRIORITIZE YOUR CTA’S – Again, keep it focused.  Choose which piece of content you want to get the most attention and then offer the others as options for the reader to explore should they have the time.

KEEP IT SHORT AND TO THE POINT – You want the reader to click through, so don’t keep them lingering with long copy and cluttered design.  Let white space be your friend.

USER PROPER ALT TEXT – Sometimes images don’t appear in an email – and it’s usually due to the reader.  Alt text will appear when images don’t – driving your reader to click.

MAKE UNSUBSCRIBING EASY – Creating an easy path to unsubscribing from your email allows you to maintain an active and engaged subscriber list and help minimize marked SPAM.

DON’T CREATE ‘SPAMMY’ SENDER INFO – Try to make your email more personable.  Provide a From name and email address that doesn’t seem robotic or spammy.

CREATE A PHOTO CONNECTION – If you’ve decided to use images, make sure they speak to the content.  Having an image which ties to the content helps create a connection for the reader and will assist in creating better engagement.

TEST BEFORE YOU SEND – Make sure you catch any errors ahead of time.  Check your copy, links, images, sender information and lists. And make sure you test it on mobile.  Please! This will help you retain a healthy email subscription list.

For an email marketing strategy or more information about our email marketing services please contact us.

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