Before you even begin at the creation process, you have a very important decision to make: What purpose should your video serve?
REASONS TO CREATE A VIDEO:
- TO BUILD YOUR WEBSITE’S READERSHIP – Your video is a great opportunity to encourage viewers to check out your “real” website. This move can often lead to an opt-in or even a sale down the road.
- TO CAPTURE A LEAD – You can also ask for an opt-in directly below your video and explain what visitors will get once they’ve opted-in. Leads from Youtube are already educated about your product.
- TO BUILD YOUR WEBSITE’S BRAND – While most brands do this almost exclusively, it’s really hard to tell if you’re accomplishing anything because it’s not measurable in any way.
- TO MAKE A DIRECT SALE – There’s absolutely NO reason you shouldn’t present a CALL-TO ACTION in your video and provide a link that goes directly into an order form to capture information.
The ideal length of your video is right around 1-3 minutes. If yours is an in-depth training video, you may have to go considerably longer. But, don’t forget to include a call-to-action every 3 minutes. Check out some of our video projects and products here
