You are currently viewing How To Create The Best Videos

How To Create The Best Videos

  • Post author:
  • Post category:Blog

Before you even begin at the creation process, you have a very important decision to make: What purpose should your video serve?


  1. TO BUILD YOUR WEBSITE’S READERSHIP – Your video is a great opportunity to encourage viewers to check out your “real” website.  This move can often lead to an opt-in or even a sale down the road.
  2. TO CAPTURE A LEAD – You can also ask for an opt-in directly below your video and explain what visitors will get once they’ve opted-in.  Leads from Youtube are already educated about your product.
  3. TO BUILD YOUR WEBSITE’S BRAND – While most brands do this almost exclusively, it’s really hard to tell if you’re accomplishing anything because it’s not measurable in any way.
  4. TO MAKE A DIRECT SALE – There’s absolutely NO reason you shouldn’t present a CALL-TO ACTION in your video and provide a link that goes directly into an order form to capture information.

The ideal length of your video is right around 1-3 minutes.  If yours is an in-depth training video, you may have to go considerably longer.  But, don’t forget to include a call-to-action every 3 minutes. Check out some of our video projects and products here

Discounts & Special Offers

Receive exclusive content, including special offers, by joining our mailing list.

Close Menu