Perform a SWOT Analysis and Grow Your Business

Post author:mitch
Post published:November 23, 2018
Post category:Blog

SWOT Analysis

The SWOT Analysis is an invaluable exercises and tool I perform with clients I work with.

What Are Your Strengths?

What advantages do we have to make the marketing goal a reality?
What tools do we have available to help us reach the marketing goal?
What unique differentiators will help us?
What resources (people + time) will help us?
How may we leverage our existing audience to reach the goal?

What Are Your Weaknesses?

What improvements could we make?
What’s not going so well right now?
What factors may suck time away from the work we’d do to make the goal a reality?
What tech limitations may prevent us from achieving the goal?

What Are Your Opportunities?

What content isn’t our competition publishing?
What kind of stories isn’t our competition sharing?
What new trends could we capitalize upon?
What could we do to get 10x results with 10% of the work?

What Are Your Threats?

What market conditions (or audience sentiment) may prevent us from achieving the marketing goal?
What are we doing that our competition is also doing?
What is our competition currently doing better than us?

I find all too often business owners I meet do not go through this practice. It really should be done prior to starting your business, however I guess many people overlook it. It’s an exercise as well as a tool that I perform wit clients and I feel it gives me a better picture of their business and how I can help them with their marketing. I find the business owner is far too bias and performing this exercise, so having an outsider perform the SWOT analysis is invaluable.

So now you have a clear understanding what the factors that will make or break your success: